• Virgil Abloh. Nike. ICONS
  • Virgil Abloh. Nike. ICONS
  • Virgil Abloh. Nike. ICONS

Virgil Abloh. Nike. ICONS

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In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. Their project, The Ten―which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1 and Air Presto, among others―reinvigorated sneaker culture.

Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory and avant-garde happenings, he analysed what makes each shoe iconic and deconstructed each one into an artistic assemblage, re-forming the shoes into a piece of industrial design, a ready-made sculpture and wearable all at once.

ICONS traces Abloh’s investigative and creative process through documentation of the prototypes, original text messages from Abloh to Nike designers and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1 and All-Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.


  • Language: English
  • Format: Hardback
  • Size: 263 x 309 mm (10 1/8 x 12 in)
  • Pages: 352 pp
  • ISBN: 9783836585095
  • Year of Publication: 2021